Operating Strategy :: essays research papers

Operating Strategy Apollo Hospitals, India Considering the elements of a strategic service vision, the following are the factors applicable to the Apollo Hospitals of India. The service vision framework are according to an exhibit from "Lessons in the Service Sector" by James L. Heskett, Harvard Business Review, March/April 1987, p. 120. 1. Target Market segments  · Population Statistics : Population above 920 mill. people with wide variety of economic levels, social statuses, and cultures. Lowest per capita GNP $255, population growth 2% p.a. Growth real GNP 4.5%. Middle class 270 mill. Wealthy 30 million people.  · Target Market Segment : Upper middle class, the wealthy, and company employees with health insurance (108 million in 1994 ). Half of the middle class able to pay for private health care.  · Current Market Status : Most hospitals are state run at very low cost, low tech, and low quality. Private medical facilities are available - highly specialized, charging market rate (not latest technology but provides privacy and intimacy). Treatment of a complex ailment in a private institution is more time consuming and expensive.  · Economic liberalization : domestic and multinational companies - more competition  · Demography : urban, high income as dictated by upper middle class and elite class, neighboring countries.  · Psychography : Targeting people who can afford comprehensive high quality service; who are ready to pay more money for the comfort and treatment by more reputed doctors.  · Market Growth (income + segments growth) : Sizable market of 30 million (wealthy ) and 135 million upper middle class person.  · Proposed Plan : Comprehensive hospital emphasizing on tertiary care -- advance therapy and surgery, complicated medical problems. Primary care is stressed mainly through preventive measures. High quality medical care through the latest medical technology and the best qualified staff. 2. Service Concept  · The aim is to provide outstanding value to patient through superior medical results, quick treatment, and a low total cost of care relative to competitors. This can be achieved through the Five stars management philosophy : medical personnel, medical technology, employees, value and hospitality.  · Customers' perception : high quality, comprehensive service at 10-15% below than the top hospitals in Bombay and Delhi in a shorter time period (on average 7 days versus industry's average of 9-12 days).  · Superior medical treatment: success rate at par with highest international standard, competitive total cost of care. 3. Operating Strategy  · Hospital operates under the Five Stars philosophy. 1. Medical personnel : Highly skilled and experienced doctors mostly returning from western countries (well known both academically and clinically). Well trained and motivated junior doctors, technicians, nurses, and other supporting staff. 2. Medical technology: Latest available technology, constant and quick update,

Black Virgin Mountain

â€Å"Black Virgin Mountain: A Return to Vietnam† by Larry Heinemann is called â€Å"indicative of the emotional black hole those who have been in war often carry within them†. It is seen throughout the whole book that the author hates war and doesn’t romanticize his services when being a young soldier who has been sent to Vietnam in 1967-1968. Author’s intentions are noble as he wants to shed light on the realities of the war, though very often he writes a piece of traveling providing historical backgrounds to cultural places which bear no relation to the narrative.It is necessary to underline that the book illustrates emotional maiming coming from the war. (Heinemann 2005) The author starts with describing noise and energy of the combat and it is the strongest position of Heinemann, because he manages to reflect the power of weapons being hold in the arms and the violence created by the war. Heinemann attacks the lies sold to those people who returned ho me. Nevertheless, the author loses his balance when remembering his being an agent of death.Author writing here is too flabby and filled with cliches. Furthermore Heinemann provides long unnecessary descriptions of the visit to Hanoi, because the author thinks it lacks historical background. (Heinemann 2005) Actually Heinemann demonstrates in his book great courage in facing death and describes the horrifying realities of war. It is seen that the author uncovers his own dislocation and pains. However, he does realize the position of violence, because war takes a heavy tool in lives of thousand soldiers.The main hero (the author) suffered not only from trauma, but also because of his two brothers, because one of them has committed suicide, whereas other has been missing for many years. The author ends the book on the scared mountain called Black Virgin Mountain. The author is able to view from its heights the place of the battles and he tries to find the answer to the horrors created by war. (Heinemann 2005) Works Cited Heinemann, Larry. Black Virgin Mountain: A Return to Vietnam. New York: Doubleday, 2005.

Apple SWOT Analysis - 1047 Words

Apple SWOT Analysis Introduction Apple is one of the most formidable competitors in the smartphone, tablet PC, laptop and music services arena globally. There are competing companies to Apple that continually expand adjacent market segments and excel, with Googles Android operating system and over 50 different devices being one of the most significant (Apple Investor Relations, 2013). The intent of this analysis is to evaluate the strengths, weaknesses, opportunities and threats (SWOT) that Apple poses as a competitor and devise a series of strategies for taking advantage of their vulnerabilities to gain market share. Apple SWOT Analysis Apples strengths include the following. First, the company has a unique and highly differentiation supply chain that is able to quickly take conceptual designs and transform them into finished products (Cusumano, 2008). Complimenting their supply chain is their second significant strength which is their new product development and innovation processes that continually create products that redefine entire product categories (Cole, Matsumiya, 2007). Third, the creation and continual development of the Apple iTunes platform has revolutionized the music and electronics industries, illustrating the power of a platform to monetize a business (Jonash, Koehler, Onassis, 2007). Fourth, Apple has created a unique organizational structure that is very difficult to replicate, taking product engineering, ergonomics and usability, andShow MoreRelatedSwot Analysis in Apple1256 Words   |  6 Pageswith this matter, one of these is using the SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats), it is considered an ideal answer. Many companies were trying to apply that solution in their organizations, however the results were not always what they expected, and some organizations failed in performing the SWOT strategy, some companies also succeeded. The Apple Company is known as typical company which is successful in performing SWOT analysis. This essay will argue that it is a perfectRead MoreApple Swot Analysis2004 Words   |  9 PagesApple Computers-SWOT Analysis Praneeth Manadadi Apple Computers- SWOT Analysis Apple is a giant IT industry, specialized in manufacturing sophisticated electronic goods like laptops, desktops, mobile phones, music players and gadgets that are mostly used by consumers of all ages and segments. SWOT SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. Strengths and Weaknesses are internal factors that affect company’s success or failure. Opportunities and threats areRead MoreSwot Analysis Apple Inc.1455 Words   |  6 PagesSWOT Analysis: Apple Inc. Management 303 Management 303 SWOT Analysis of Apple Inc Section I – Organizational History and overview In 2007, Jobs told a crowd at the Macworld Expo that Apple would now be known as Apple Inc., and not Apple Computer, Inc. The company had moved from producing only computers to offering the iPod, iTunes and more. That year, Apple also debuted its widely successful touch screen Smartphone and the less popular Apple TV. In early 2009, Jobs left Apple for a shortRead MoreSwot Analysis Of Apple Inc.1226 Words   |  5 Pages SWOT Analysis of Apple, Inc. Roberta Jones MGT450: Strategic Planning for Organizations Date Submitted Dr. Levith 8/15/16 SWOT Analysis of Apple, Inc. Company Overview: Apple Incorperated Apple Inc. was co-founded by Steve Jobs and Steve Wozniak on April 1, 1976 (Johnson, 2012). Originally, the duo sought to develop a simple micro-computer board that could be offered to small and businesses. However, since its conception, Apple exhibited unprecedented growth in the ICT industry with itsRead MoreSWOT Analysis of Apple Inc878 Words   |  4 PagesApple Inc. SWOT SWOT Analysis Strengths Strong Brand Name Innovative Culture Efficient Supply Chain High Customer Loyalty Weaknesses Supply Chain Environmental Problems Supply Chain Human Rights Issues Leadership/Loss of Steve Jobs Opportunities New Breakthrough Product Increase Market Share Maintain/Increase Customer Loyalty Threats Competitive Rivalry Negative Supply Chain Publicity Slow Economic Recovery Analysis Apple Inc. has prided itself on product innovation sinceRead MoreSWOT Analysis: Apple Inc1462 Words   |  6 Pagesï » ¿Apple Inc. I. SWOT Analysis Strengths Weaknesses Strong Brand Image Faulty Products Financial Performance is Robust Infringement on Patents The Company has a focus on research and product development    Launch of iPad reported as revolutionary Mac OS lacks gaming capabilities Strong reliable OS Nonupgradable Mac PC Easy to use and intuitive gadgets Limited Product Range Small products with stylish designs    Product integrations    Opportunities Threats Smartphones CompetitionRead MoreApple, Inc. SWOT analysis2435 Words   |  10 PagesApple, Inc. SWOT analysis Carzadean Lawton MGT680-Strategic Management Dr. Leland Taylor June 30, 2013 Abstract Apple Computers Inc. has made its mark in the industry by creating innovative products which continues to redefine the design of computers. In the past there have been companies who have failed to succeed at trying to replicate Apple’s design. In this report, we will identify examples of the good and the bad of business practices. This report will analyze the case of Apple Inc.Read MoreApple Inc: SWOT Analysis590 Words   |  2 PagesApple Inc. SWOT SWOT Analysis Strengths Powerful Brand Name Innovation Efficient Supply Chain Customer Loyalty Weaknesses Supply Chain Environmental Problems Supply Chain Human Rights Issues Loss of Steve Jobs Opportunities New Revolutionary Product Increase market share Maintain Customer Loyalty Threats Intense Competition Negative Publicity Economic Downturn Discussion Apple Inc. has been dedicated to innovation ever since the company was first formed. Apples recent breakthroughsRead MoreSwot Analysis Of Apple Inc.914 Words   |  4 PagesHigher AVU Introduction: In this business report, I have decided to carry out a SWOT Analysis on Apple Inc. I have chosen to base this on Apple Inc., as they are a large-scale business in which many people have used or tested one of their products. I wanted to discover whether Apple Inc. is as good a business as people suggest. Research Methods: Throughout this report, I referred to both primary and secondary sources. My first and one of my main sources was a questionnaire; see appendix 2Read MoreSwot Analysis Of Apple Inc.1898 Words   |  8 Pagesinvestigative study sets out to enact a SWOT analysis of Apple Inc. During the report I will discuss the current market position of Apple, it’s strengths and weaknesses going forward, as well as any potential opportunities or threats to it’s business model. It will culminate with an analysis of whether SWOT is an effective tool in helping a tech-giant such as Apple improve or update its business. Introduction: Defining and exploring SWOT Morrison (2011) defines ‘SWOT analysis is a familiar analytical tool